Global Skincare Trends

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Every individual has their own routine when it comes to skincare, each having favourite products which best suit their skin. With skin routine comes trends, and these differ all over the world.

What is a trend in the US could be completely different to the trends in Japan, but they are both successful methods of skincare. We conducted some research regarding the beauty trends of 2017, informing the different trends between the US, France and Japan. We will also look at the skincare trends of the UK to see how we differ to the rest of the world.

Skincare Trends of America

Recently, there has been a huge rise in vegan beauty within American skin care trends, growing by 83% over the past year, with vegan soap, chapstick and body wash being top trending terms. This trend is not used as a beauty method in Japan, showing the differences in global skincare trends.

Another skincare trend which has seen more popularity in the US is the beauty mask. Our Clarify Dual Action AHA Cleanser & Mask is carefully formulated with alpha hydroxy acids and fruit enzymes to cleanse and exfoliate the skin without irritation. As a mask, it boosts collagen whilst hydrating the skin.


Skincare Trends of Japan

Japanese skincare creates an aura of natural beauty, and this is because consumers are highly prioritized in understanding the science behind different beauty regimens, quickly investigating new methods. Cleansing is one of the most popular trends within Japanese skincare routines. The average person in Japan is six times more likely to search for cleansing than the average American, and thirteen times more than an individual in France.

Japanese trends are demanded by cleansing techniques which are gentle yet powerful. Our Cleansing Complex product is a powerful yet gentle gel which incorporates a balance of bio-nutrients, antioxidants and mild resurfacing ingredients, leaving your skin soft and smooth.


Skincare Trends of France

The French skincare trends are highly cellulite-related, with the average person 30 times more likely to search for cellulite than the average American, and 170 times more likely than an individual in Japan. Oils and masks are popular products used throughout their skincare trends.

To achieve long-lasting hydration to your skin, our Hyaluronic Marine Hydrating Modelling Mask is the ideal product. Beginning as a gel and powder, when mixed together, they create a unique texture for the ultimate skin-plumping results, leaving you with radiant skin.


Skincare Trends of the UK

Social media heavily influences skincare trends of the UK, with the industry thriving on new products, however, masks are a popular trend used by many throughout the UK. Similar to Japanese beauty trends, the UK are discovering the benefits of cleansing products on the skin and cleaner living.

We offer a vast variation of products for all skin types, including masks and moisturisers. Our Hyaluronic Marine Oil-Free Moisture Cushion is an enriched formula which features Japanese marine algae harvested from the waters of Okinawa and hyaluronic acid chromospheres which locks in moisture. This leaves you with a healthy complexion without the look of grease.


There are numerous different skincare trends throughout the world but finding the right one that works for you is the important factor. At Skinstation, our range of skincare products leave you with amazing results.

If you would like to find out more information about what products would be best for your skin, get in touch with a member of the team today and we will be happy to help.


Latest update: 27/02/2018
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