What Is Clean Beauty?
Clean Beauty is a term that has been thrown around the skincare industry for a while now, yet it has no official definition. To us, clean beauty means sustainable packaging, ethically sourced ingredients and non-toxic formulations; so that skincare products can bring us joy, without harming the environment, polluting ecosystems or adding to landfill.
For a product to be branded as part of the clean beauty movement, it must be transparent in its labelling, listing all ingredients on its packaging so the buyer is aware of what they’re purchasing.
Why Is Clean Beauty Important?
Skincare is a powerful thing, with up to 60% of what you apply to your skin making its way into your bloodstream. For this reason it is essential to choose products that follow the clean beauty movement, so you can be sure no toxic ingredients enter your body.
Are All Vegan Products Part Of The Clean Beauty Movement?
No! But this is a very common misconception. It's often assumed that vegan products are formulated without harmful chemicals, but this isn’t always the case. Take care to read the ingredients list before purchasing something based on it’s vegan status.
How To Tell If A Brand Is Clean Beauty?
By our standards, a brand is part of the Clean Beauty movement if it:
- Clearly states all ingredients in the formulation.
- The brand makes a conscious effort to use the most environmentally friendly packaging, and continues to develop and improve.
- Ingredients are sustainably sourced, from reliable suppliers in a reputable and certified supply chain.
- Ingredients are ethically sourced, and producers are paid a fair and honest wage to grow and supply them.
- No harm to animals is caused in the testing of the products.
Which Skincare Brands Are Clean Beauty?
Many skincare brands are part of the Clean Beauty movement, including Obagi, SkinCeuticals, Lumity and Skinade. However one brand stands out the most, and this is Lumity.
Lumity is leading the way, taking the sustainability industry by storm with its brilliant environmentally friendly supplements.
The Lumity Day and Night Supplements have been formulated to help boost immune resilience, reduce oxidative stress, create stronger, glossier hair, boost energy levels and create a more youthful complexion.
These supplements contain vitamins A, C, D, E, zinc, magnesium, turmeric, coenzyme Q10 and arginine, all of which are ethically sourced. They are transparent regarding their formulations and have the full ingredients list on their packaging for all to see, there’s nothing to hide here!
Luxurious packaging is a key part of Lumity’s brand, their sleek matt and gold bottles are recognisable to many. However they have upped their game by introducing refill pouches, so when your supplement bottles are empty, fill them up using the pouches. The clever design prevents material wastage, plastic consumption and adding to landfill - it’s a win-win!
Read more on Lumity and their commitment to Clean Beauty here.