The global pandemic fast-tracked the role of social media influencers and beauty bloggers on an almost incomparable scale. Let’s face it. We were all pretty bored, desperate to do anything even remotely interesting. Combine that with the fact that our main communication outlet was social media and that internet shopping provided at least some brief respite and it’s really no wonder that skinfluencers exploded onto the skin care scene.
What is a Skinfluencer?
It won’t surprise you to hear that a ‘skinfluencer’ is quite obviously a skincare influencer. That is, a person on a social media platform, like Instagram, Facebook and Tik Tok, who educates their followers and provides advice about skin care, as well as reviewing skin care products.
Many skinfluencers do have a background in the skincare or beauty industries and some are dermatologist-trained but of course, there are others that purely have an interest but don’t have any formal training.
The reason why skinfluencers are so important these days is that many have a huge, dedicated following and are highly influential, especially amongst Generation Z. So, a recommendation from one of them can really have a significant impact on the sales of a skincare product. Consequently, skin care brands have cottoned on and are now using skinfluencers as a key marketing tool.
Not only that but skinfluencers scrutinise the efficacy of the ingredients and claims made by the product, in a way not seen before. Brands are being held to account and it’s making them review their marketing.
Can You Trust a Skinfluencer?
It’s like anything. Some of these people are highly knowledgeable, expert sources of advice, whilst there are, of course, some charlatans out there. So, it’s important to check out a skinfluencer’s credentials and trust your instincts before you hit that follow button.
Hannah English is one skinfluencer that can be trusted. She’s an Australian pharmaceutical scientist, by trade, who’s built up a huge following with her beauty blog. Hannah’s carved out a niche and is passionate about conveying the importance of applying SPF daily as well as discussing skin care in more general terms. Naturally, she’s hot on scientific knowledge too given her background.
Hannah is also a fan of some of the skin care brands stocked by Skinstation. She recently wrote about SkinCeuticals CE Ferulic Acid, a turbo-charged antioxidant serum containing 15% Vitamin C and 1% Vitamin E with Ferulic Acid. This is a great product that protects against harmful UVA and UVB rays and the signs of premature ageing. Another benefit is that it stimulates collagen production, all of which means that this is the ultimate product for a more youthful complexion. It’s also the ideal product to combine with SkinCeuticals Ultra Facial Defense SPF50 for maximum sun protection.
Hannah’s also big on Dr. Dennis Gross, citing him as ‘an icon and the authority on all things acne’ and it seems that she’s fallen in love with his Breakout Clearing Gel. It’s an exceptionally fast-acting, preventative treatment that works to rebalance oils levels, often the cause of blemish-prone skin.
Best applied daily across the whole of the acne-prone area, this highly effective gel harnesses the potency of 2% Salicylic Acid, AHAs, and Monk’s Pepper, to unclog congested pores and diminish the appearance of breakouts, irritation, and redness.
Niacinamide (Vitamin B3) and Green Tea Extract have also been included for their wonderfully soothing, calming and toning properties, helpful for preventing scarring. It might also surprise you to hear that Retinol is in this formulation too, kick-starting the skin repair process and boosting the production of collagen.
Her blog also mentions Dr. Dennis Gross’s Spectralite Faceware Pro Mask. This bizarre-looking, ground-breaking, medical grade mask has made red and blue LED therapy amazingly comfortable, portable, and easy to use.
The light deeply penetrates the skin providing professional therapy for acne, wrinkles, discolouration, and redness. Red-light therapy stimulates collagen production, giving a more youthful appearance and diminishing visible signs of ageing like fine lines, wrinkles, age-spots, sun-damage and also aids redness and rosacea. The blue light works to purify the skin, stabilising sebaceous glands, and eliminating acne- causing bacteria, leaving a beautifully clear, healthy, and younger looking complexion. This is one skinfluencer that knows her stuff!