Whether through the use of make-up, tinting, false lashes or modern enhancing serums like Latisse, women have for centuries accentuated the look of their eyelashes. But why are long lashes so important?
Eyes have long been considered important – we naturally make eye contact with the people we speak with, and hold it longer when attraction is on the cards – and just as we would frame a beautiful painting to draw attention to it, so we draw attention to our eyes by enhancing the lashes which frame them. Longer lashes make the eye look larger and more open; this makes it easier to make eye contact, so it naturally enhances communication and attractiveness. They’re also important in our body language; something as small as a flutter or sweep of the eyelashes can convey a surprising amount of information.
As far back as the Bronze Age, women – and men – enhanced the look of their eyelashes by using a black powder called kohl; this is still made in many parts of the world, although most modern Western cosmetics only use the name to refer to the colour.
False eyelashes were invented in the early 20th century; American film director D.W. Griffith, making his epic film Intolerance in 1916, wanted one of his actresses to have eyelashes that “brushed her cheeks”, and a local wig-maker created them by weaving human hair through fine gauze. A year later, mascara was first marketed by Tom Lyle Williams, founder of the Maybelline cosmetic company, after watching his sister apply a mixture of Vaseline and coal dust to her lashes.
However, for those who are not blessed with naturally long lashes, such temporary measures are often unsatisfactory; many people therefore look for more permanent solutions. Lash tinting, whilst longer lasting than mascara, must still be reapplied frequently, and is not a perfect solution if you have insufficient eyelashes to start with. Eyelash transplants are a solution for extreme cases – but the hair is transplanted from the head, so it will continue to grow and will require regular trimming.
In 2009, Latisse became the first lash-enhancing serum to gain FDA approval in America; clinically proven to promote eyelash growth, it’s an excellent solution for those who have inadequate or not enough lashes, showing results in just a few weeks.
Whether you simply want fuller lashes or you need a solution to inadequate lashes, here at Skinstation our friendly experts will be happy to advise you on the best solutions, allowing you to enjoy longer lashes without the use of prosthetics or heavy makeup.