One of the most beautiful things about beauty is that it isn’t one fixed concept. Beauty is ever-evolving, constantly changing, and found in countless forms across the world. Not only do cultural perceptions of beauty vary globally, but they also differ from person to person — truly, beauty is in the eye of the beholder.
While true beauty comes from within, external beauty standards vary dramatically between cultures. What one culture finds desirable, another may view entirely differently.
Pale Skin
In many Western cultures, having tanned, sun-kissed skin is often seen as the epitome of beauty. People use tanning beds, self-tanners, bronzers, and even makeup techniques to achieve a healthy glow or emulate freckles. However, this ideal contrasts sharply with beauty standards in many Asian cultures, where pale, luminous skin is highly prized and associated with youth, purity, and wealth.
To maintain a lighter complexion, individuals in these regions often wear sunscreen daily, use brightening or lightening creams, wear wide-brimmed hats and long clothing, and even sport “ajumma visors” to shield their faces from the sun. Makeup is also used strategically to enhance fairness and achieve a soft, radiant look.
Body Scarification
In many parts of the world, scars are something people try to conceal — covering them with makeup or treating them to fade quickly, as they’re often viewed as imperfections or reminders of trauma. Yet in various cultures, such as in parts of Africa, South America, and the Western Pacific, body scarification is a revered art form and a deeply rooted cultural tradition.
In these societies, scars are not hidden but celebrated. They serve as symbols of identity, social or spiritual status, heritage, or rites of passage. For many women, decorative scar patterns on the chest or torso are considered beautiful, sensual, and a source of pride.
Makeup vs. ‘Au Naturel’
Makeup is a creative tool for self-expression and confidence, and often reflects a society’s beauty ideals. In many cultures, wearing makeup is associated with being well-groomed, professional, and attractive. However, this isn’t universal. In France, for example, beauty is often synonymous with subtlety and natural charm.
Rather than heavy coverage or bold colours, French women typically favour minimal makeup, focusing instead on glowing skin and effortless elegance. Skincare and haircare take precedence, promoting a healthy, natural radiance that enhances rather than conceals. The result is an “effortless” look that celebrates authenticity over artifice.
